For any business, regardless of size, displaying its unique brand identity at a national or even international event is a significant occasion. It’s a tremendous opportunity to expose the brand to the public or industry and drive engagement and sales. But how much thought do you put into the key considerations to help your exhibition stand shimmer amongst the competition?
Understanding your brand needs
If you run a successful business, it’s likely you already understand your core brand’s needs, but if you are starting out, there are several concepts you’ll need to evaluate.
- Assess your target audience.
- Evaluate your brand value – for instance, if you promote sustainability, you might employ bamboo for your stand.
- Crystalise your brand messaging – an eco-friendly business could emphasise the message of green power.
- What are the desired outcomes of customising an exhibition stand? Lead generations, increased brand awareness or customer engagement?
Custom design elements that stand out
You can ensure your exhibition stand captures the attention and imagination of passing trade in numerous ways. Our expert exhibition stand builders can create stands in unconventional shapes, structures, and layouts to deliver a visually striking stand that will help make your event a success. Bold and bright signage with branded graphics will effectively communicate a brand message. At the same time, interactive features such as touchscreens, VR sets or displays will drive engagement and leave a lasting impression. Lighting is vital in setting the perfect atmosphere for exhibition stands to attract potential customers. Finally, always aspire to use the highest quality materials and ensure tailored exhibition stands are accessible for all, mainly if they are multi-level.
Expert tips for a successful customisation
To recap, here are the essential tips that can help structure your exhibition stand design:
- Know your brand and how to market it to potential customers effectively using custom exhibition stands.
- Prioritise the visitor experience by focusing on foot traffic, ease of navigation and engagement.
- Use high-quality or brand-appropriate materials that reflect your brand identity.
- Collaborate with trusted, experienced exhibition stand builders such as VRi to bring your brand to life.
If you have an upcoming event and would like to speak to us about how you can customise a stand, contact us today.